IH2 june12

Author

Shane McLendon
June 12, 2024

If a friend forwarded you this email, get a free subscription. Inbox Hacking delivers useful marketing tools, & tactics plus entertaining insights. *Content below contains sponsored offers we’d love you to check out.

🏈Intern goes legend: a playbook for businesses

The sun rose up one more time. Glad to see it. Glad to have you here too. Today’s Feature Story is about a philosophy any marketer or business owner can harness and should — the ability to suffer the trenches. After the Feature, we’re serving up…

  • The Knowledge Base (get Google-free traffic)

  • Self Help 

  • Facts & Stats (WFH shopping boom)

  • Get Hacking (A/B testing most forget about)

Now, let’s wade into the trenches with the most successful grinder in his field -  ever.

The Knowledge Base

⭐6 gurus spill beans on getting traffic without Google

Buy Now Pay Later survey (more rewards wanted)

⚠️Beware experts in general (& spot phony ones)

🧘‍♀️Deep focus: a how-to for peeps under work pressure (my solution: say “no” - out loud!)

9 IG video marketing tips (use #8 if nothing else)

Now, a way to check your email list quality.

How to never worry about Spam Traps again and get open rates of up to 70%? Try Inbox Activity Checker for free. 

Many users are currently seeing a 3x to 5x click volume increase.

Free demo if you have questions.

*sponsored

Self-Help

Some good news out of the AI world. Finally, a reverse doomsday story. 

This one has AI finding new paths to antibiotics instead of plotting mankind’s demise with only Sammy Altman surviving to reign over the bots. By the way, antibiotics are not as effective as they once were - a real problem (as talked about in Bill Bryson’s The Body).

Facts & Stats

Woes…

U.S. consumers: 59% live paycheck to paycheck. Worse for Generation Z at 64%. And 66% for Millennials (PYMNTS)

AI & Ads…

69.5% of advertising revenue will be informed by artificial intelligence this year (WSJ)

Remote Shoppers…

Online retail shopping running at a $375 billion annual rate above the 2015-2019 trend — the greatest increase came in regions with the most hybrid and remote workers (Mastercard)

Bonus: 2nd best way to reduce cart abandonment (without profit-killing discounts)? Answer here.

Getting traffic but leads escaping?

Sucks. But that’s the reality of any website with decent traffic. Most visitors are just browsing.

Would you email them if you could, though? To get one or two extra touchpoints that could produce a sale?

If so, use Smart Recognition to identify those anonymous website visitors. It collects their verified email addresses. Then automatically sends them to your ESP for email targeting.

*Similar tech used by Fortune 500 Companies so it’s CAN-SPAM compliant. US traffic only. Need 15k in monthly traffic.

*sponsored

Get Hacking

A specific strategy to implement today

Have you A/B tested yourself into a stupor, figuring out why your abandoned cart rate is so high?

Cart abandonment isn’t always due to shipping cost sticker shock, checkouts with too many steps, or mediocre copywriting. Those are legit problems. 

But have you considered adding more payment options? Some people have specific payment preferences, like underwear preferences. Another possibility — your payment processor is glitchy, or its fraud-prevention settings are too strict, keeping legit shoppers’ payments from completing. Test those things to perhaps move the needle. (good payments resource)

If you know another big-brained marketer, share Inbox Hacking with them. Thanks for reading.

Shane McLendon, Copy Kingpin - Inbox Hacking