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- Campaigns not worth the pay off (2️⃣ examples)
Campaigns not worth the pay off (2️⃣ examples)
Shane McLendon
June 26, 2024
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Campaigns not worth the pay off (2️⃣ examples)
Happy Wednesday, Earth Folk. Today’s Feature Story gets into the question of “Is it worth the money.” I’ve got two examples of decent revenue being generated that might have been better off not generated at all. After that, we get into…
The Knowledge Base (includes gift tactics & getting chosen)
Self Help
Facts & Stats
Get Hacking (drop it)
Ok, let’s see if the money is worth it for every marketing campaign or strategy.
The Knowledge Base
🤔Picking new martech tools is tough - here’s guidance
Got brand awareness? Now, how to get chosen
🎁Creative gifting strategies (video)
FTC gonna smack companies for AI lies?
🤑Raising $120 million no problem (just drop outta college)
Will the end of passwords help businesses?
BIMI & DMARC in plain English (podcast)
📧How to end an email (stop typing)
Now easier to get lead credits from Google (Local Service Ads)
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Scale Nuggets
Why subscribe to Scale Nuggets?
You get the brain pickings of top content creators and solopreneurs on their growth strategies - what worked and what sucked time and money away. Examples…
How a dentist quit teeth & made more $$$
19-yr-old balling with an AI Voice SaaS
Fast revenue via YouTube automation
Self-Help
The longer I write, the more I see the importance of understanding the readers (audience).
The longer I live, the more I see the importance of understanding the people around me.
Facts & Stats
 Print$… 75% of companies still use paper checks (Association of Financial Professionals) |  Faster… Consumers are willing to pay a fee to receive a refund/rebate instantly versus waiting (PYMNTS) |  Bot Boom… Bots compose 42% of overall web traffic & 65% of these bots are malicious (Akamai Technologies) |
Bonus: Kroger seeing 18% increase in _______ compared to last year. Answer.
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Best part is you can test Activity Checker for free. Upload your list. See how many subscribers are hot, and how many should be avoided.
Get Hacking
A specific strategy to implement today
You’ll love this one. Unless you’re a stage-5 clinger.
Give up on something that isn’t worth your time or effort. Might be a certain ad campaign or a whole social media platform. Ditch it just to free yourself up a little, or replace it with something that might have a better ROI.
Cutting your losses is smart sometimes. My Dad gave that advice to a builder he did painting work for…
“Steve, this delusional couple will never be satisfied with the work. You should write them a check for $25k and wash your hands of this.”
Steve didn’t listen. He wasted several months of effort on those two unhinged homeowners and about $30k out of his pocket (they were never satisfied).
If you know another heroic marketer with a swole brain, share Inbox Hacking with them. Thanks for reading.
Shane McLendon, Copy Kingpin - Inbox Hacking
